{"id":11384,"date":"2021-02-09T10:00:14","date_gmt":"2021-02-09T07:00:14","guid":{"rendered":"https:\/\/www.esradoyuk.com\/?p=11384"},"modified":"2022-12-05T02:08:04","modified_gmt":"2022-12-04T23:08:04","slug":"rekabetle-basa-cikmanin-yollari","status":"publish","type":"post","link":"https:\/\/www.esradoyuk.com\/en\/blog\/2021\/02\/09\/rekabetle-basa-cikmanin-yollari\/","title":{"rendered":"Rekabetle Ba\u015fa \u00c7\u0131kman\u0131n Yollar\u0131"},"content":{"rendered":"<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"blob:https:\/\/www.esradoyuk.com\/f2455560-25f4-40da-9783-606963abf733\" alt=\"hamburger.svg\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Kendi i\u015fini yapanlar i\u00e7in \u2018rekabet\u2019 b\u00fcy\u00fck bir dikkat da\u011f\u0131t\u0131c\u0131.<\/p>\n\n\n\n<p>Rakip d\u00fc\u015f\u00fcncesi asl\u0131nda var olan\u0131n k\u0131s\u0131tl\u0131, az, say\u0131l\u0131 oldu\u011funa inanmaktan geliyor.<\/p>\n\n\n\n<p>Yani, siz m\u00fc\u015fterinin s\u0131n\u0131rl\u0131 oldu\u011funa inan\u0131rsan\u0131z, t\u00fckenece\u011fine de inan\u0131rs\u0131n\u0131z ve \u2018m\u00fc\u015fteriyi ilk kapanlardan olma\u2019 e\u011filimi olu\u015fturursunuz.<\/p>\n\n\n\n<p>Halbuki, yapt\u0131\u011f\u0131n\u0131z i\u015f insanlar\u0131n ihtiyac\u0131ysa ve de\u011fer olu\u015fturuyorsa, o konuda m\u00fc\u015fteri d\u00fcnya d\u00f6nd\u00fck\u00e7e s\u0131n\u0131rs\u0131z olacakt\u0131r.<\/p>\n\n\n\n<p>Elbette piyasadaki yerinizi anlamak, yap\u0131lacaklara karar vermek, do\u011fru konumlanmak, \u00f6l\u00e7eklendirme ve geli\u015fme konular\u0131 i\u00e7in benzer i\u015fleri yapan rakipleri dikkatli seyretmek \u00f6nemli. Bununla birlikte tak\u0131nt\u0131l\u0131 \u015fekilde ve m\u00fc\u015fteri kaybetme hissi ile rakiplere odaklanmak tehlikeli. \u00c7\u00fcnk\u00fc bu, i\u015finizi b\u00fcy\u00fctmedi\u011fi gibi sizi de psikolojik a\u00e7\u0131dan y\u0131prat\u0131r. Y\u0131prand\u0131\u011f\u0131n\u0131zda i\u015fi s\u00fcrd\u00fcrmek daha da zor olacakt\u0131r.<\/p>\n\n\n\n<p><strong>Peki ne yapmal\u0131?<\/strong><\/p>\n\n\n\n<p>Asl\u0131nda en uygunu rekabet duygusunu sa\u011fl\u0131kl\u0131 y\u00f6netebilmek. Bunun i\u00e7in i\u015finize yarayacak bir ka\u00e7 noktadan bahsedeci\u011fim.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rakiplerinizi inceleyin, onlardan \u00f6\u011frenin ama onlar\u0131n sonu\u00e7lar\u0131 ile demoralize olmay\u0131n. Esas oda\u011f\u0131n\u0131z t\u00fcm g\u00fcc\u00fcn\u00fczle i\u015finizde olsun. Unutmay\u0131n! Oda\u011f\u0131n\u0131z\u0131 nereye koyarsan\u0131z onu \u00e7o\u011falt\u0131rs\u0131n\u0131z.<\/li>\n\n\n\n<li>Kimin \u00f6nde, kimin ilk oldu\u011funa a\u015f\u0131r\u0131 de\u011fer vermeyin. S\u0131ralamalar de\u011fi\u015fkendir. Bilinmeye de\u011fer \u00f6nemli \u015fey \u015fu ki, her zaman birileri \u00f6n\u00fcn\u00fczde birileri arkan\u0131zda kalacakt\u0131r. Bu sebeple rekabet etmeye de\u011fer tek ki\u015fi kendinizsiniz.<\/li>\n\n\n\n<li>Rakiplerinizden \u00f6\u011frendiklerinizi malzeme olarak al\u0131n ama taklit etmek yerine kendi tarifinizi olu\u015fturun. Emin olun i\u00e7iniz \u00e7ok rahat edecektir.\u00c7\u00fcnk\u00fc insana kendi olma \u00e7abas\u0131 huzur verir.<\/li>\n\n\n\n<li>Kendinize \u2018Herkese yetecek kadar m\u00fc\u015fteri\u2019 oldu\u011funu her g\u00fcn tekrarlay\u0131n. \u0130lk ba\u015flarda inanmasan\u0131zda zamanla do\u011fal d\u00fc\u015f\u00fcnceniz olaca\u011f\u0131ndan emin olabilirsiniz.<\/li>\n\n\n\n<li>Kayg\u0131lar\u0131n\u0131z\u0131 y\u00f6netemiyorsan\u0131z yard\u0131m al\u0131n. Bunu \u00f6nemseyin.<\/li>\n<\/ul>\n\n\n\n<p>Sam Altma\u2019\u0131n \u2018Startup nas\u0131l ba\u015flat\u0131l\u0131r \/ How to start a Startup\u2019 \u00f6nerilerinde \u015f\u00f6yle anlat\u0131yor;<\/p>\n\n\n\n<p>\u0130\u015finizi yaparken %99 oran\u0131nda rakipleri g\u00f6rmezden gelmelisiniz. \u00d6zellikle de \u00e7ok para kazand\u0131klar\u0131nda ve her yerde g\u00f6r\u00fcn\u00fcr olduklar\u0131nda. Rakipleriniz sizi bat\u0131rmak i\u00e7in \u00e7ok fazla \u00e7aba harcamad\u0131k\u00e7a onlara de\u011fil i\u015finize odaklan\u0131n. G\u00f6r\u00fcn\u00fcr olmak kolayd\u0131r ama ger\u00e7ek i\u015f yapmak o kadar da kolay de\u011fildir. Bu konuda Henry Ford \u2018\u2019As\u0131l korkulmas\u0131 gereken sizi rahats\u0131z etmeyen s\u00fcrekli g\u00f6r\u00fcn\u00fcr olan de\u011fil her zaman kendi i\u015fini daha iyi hale getirmek i\u00e7in \u00e7al\u0131\u015fan rakiptir.\u2019\u2019 demi\u015ftir.\u2019\u2019<\/p>\n\n\n\n<p>Ba\u015far\u0131n\u0131z, zaman\u0131n\u0131z\u0131 nereye harcayaca\u011f\u0131n\u0131za karar vermenize ba\u011fl\u0131.<\/p>\n\n\n\n<p>Rakiplere mi i\u015finize mi? Se\u00e7im sizin.<\/p>","protected":false},"excerpt":{"rendered":"<p>Kendi i\u015fini yapanlar i\u00e7in \u2018rekabet\u2019 b\u00fcy\u00fck bir dikkat da\u011f\u0131t\u0131c\u0131. Rakip d\u00fc\u015f\u00fcncesi asl\u0131nda var olan\u0131n k\u0131s\u0131tl\u0131, az, say\u0131l\u0131 oldu\u011funa inanmaktan geliyor. Yani, siz m\u00fc\u015fterinin s\u0131n\u0131rl\u0131 oldu\u011funa inan\u0131rsan\u0131z, t\u00fckenece\u011fine de inan\u0131rs\u0131n\u0131z ve \u2018m\u00fc\u015fteriyi ilk kapanlardan olma\u2019 e\u011filimi olu\u015fturursunuz. Halbuki, yapt\u0131\u011f\u0131n\u0131z i\u015f insanlar\u0131n ihtiyac\u0131ysa ve de\u011fer olu\u015fturuyorsa, o konuda m\u00fc\u015fteri d\u00fcnya d\u00f6nd\u00fck\u00e7e s\u0131n\u0131rs\u0131z olacakt\u0131r. Elbette piyasadaki yerinizi anlamak, yap\u0131lacaklara karar vermek, do\u011fru konumlanmak,&hellip;<\/p>","protected":false},"author":1,"featured_media":11900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/posts\/11384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/comments?post=11384"}],"version-history":[{"count":4,"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/posts\/11384\/revisions"}],"predecessor-version":[{"id":11939,"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/posts\/11384\/revisions\/11939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/media\/11900"}],"wp:attachment":[{"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/media?parent=11384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/categories?post=11384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/tags?post=11384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}