{"id":11956,"date":"2022-04-08T12:00:00","date_gmt":"2022-04-08T09:00:00","guid":{"rendered":"https:\/\/www.esradoyuk.com\/?p=11956"},"modified":"2022-12-07T19:45:36","modified_gmt":"2022-12-07T16:45:36","slug":"kadinlarin-girisimci-olmadan-once-bilmesi-gerekenler","status":"publish","type":"post","link":"https:\/\/www.esradoyuk.com\/en\/blog\/2022\/04\/08\/kadinlarin-girisimci-olmadan-once-bilmesi-gerekenler\/","title":{"rendered":"T\u00fcrkiye&#8217;deki Kad\u0131n Giri\u015fimciler Kim?"},"content":{"rendered":"<p>D\u00fcnyada 582 milyon giri\u015fimcinin 282 milyonu kad\u0131n. T\u00fcrkiye\u2019de ise kad\u0131n giri\u015fimci say\u0131s\u0131 138 bin. Her ge\u00e7en y\u0131l hem d\u00fcnyada hem T\u00fcrkiye\u2019de kad\u0131n giri\u015fimcili\u011fi b\u00fcy\u00fck bir ivmeyle artarken \u00f6nemli baz\u0131 ger\u00e7ekleri de g\u00f6z \u00f6n\u00fcne sermekte.<\/p>\n\n\n\n<p>Kad\u0131nlar\u0131n giri\u015fimcilik ekosisteminde daha \u00e7ok var olmas\u0131 sa\u011fl\u0131kl\u0131 toplum yap\u0131s\u0131n\u0131n olu\u015fmas\u0131n\u0131, ekonomik ve sosyal kalk\u0131nmaya ciddi katk\u0131 sa\u011flanmas\u0131n\u0131 ve \u00f6zellikle toplumsal cinsiyet \u00e7\u0131kt\u0131s\u0131 olarak kad\u0131na y\u00f6nelik \u015fiddetin azalmas\u0131n\u0131 destekleyecektir. Bu ama\u00e7la T\u00fcrkiye\u2019de giri\u015fimci kad\u0131nlar konusunda yap\u0131lan ara\u015ft\u0131rmalar ve verileri incelemek, \u00fclkede kad\u0131n giri\u015fimcili\u011finin nas\u0131l evrildi\u011fini anlamak, \u00fclke ger\u00e7ekleriyle y\u00fczle\u015fmek ve kad\u0131nlar\u0131n giri\u015fimcilikte hangi \u00e7al\u0131\u015fmalarla desteklenece\u011fini stratejik olarak belirlemek a\u00e7\u0131s\u0131ndan k\u0131ymetli. Mevcut ara\u015ft\u0131rmalarda kad\u0131nlar\u0131 giri\u015fimcili\u011fe y\u00f6nlendiren 3 temel nokta g\u00f6ze \u00e7arp\u0131yor.<\/p>\n\n\n\n<p><strong>1- EKONOM\u0130K OLARAK \u00d6ZG\u00dcR OLMA \u0130STE\u011e\u0130<\/strong><\/p>\n\n\n\n<p>Maddi olarak e\u015fe, aileye veya \u00e7al\u0131\u015ft\u0131\u011f\u0131 yere ba\u011f\u0131ml\u0131 olan kad\u0131nlar kendi \u00f6zg\u00fcr iradeleriyle hareket etmekte zorlan\u0131yor. Kad\u0131nlar kendi tasarruflar\u0131nda para kullanarak;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rahat hayat ko\u015fullar\u0131 elde etmeyi,<\/li>\n\n\n\n<li>Hesap vermeden ya\u015famay\u0131,<\/li>\n\n\n\n<li>\u00c7ocuklar\u0131na daha iyi bir hayat sunmay\u0131,<\/li>\n\n\n\n<li>Ailelerine destek olmay\u0131 ve<\/li>\n\n\n\n<li>G\u00f6n\u00fcll\u00fc i\u015flere b\u00fct\u00e7e ay\u0131rmay\u0131 istiyorlar.<\/li>\n<\/ul>\n\n\n\n<p><strong>2- B\u0130REYSEL TATM\u0130N<\/strong><\/p>\n\n\n\n<p>Kendini ger\u00e7ekle\u015ftirerek bireysel tatmin sa\u011flama iste\u011fi her insanda var. Bununla birlikte <strong>\u2018nas\u0131l\u2019<\/strong> yap\u0131laca\u011f\u0131 ki\u015fiye \u00f6zel.<\/p>\n\n\n\n<p>Giri\u015fimcilik bug\u00fcn bir\u00e7ok kad\u0131n\u0131n bireysel tatmin sa\u011flamak i\u00e7in se\u00e7ti\u011fi var olma alan\u0131. \u0130\u00e7te tamamlanm\u0131\u015f hissetmek, ba\u015far\u0131 duygusunu tatmak, insanlara fayda sa\u011flaman\u0131n hazz\u0131n\u0131 ya\u015famak ve toplumda sayg\u0131nl\u0131k kazanmak i\u00e7in kendi i\u015fini kuran kad\u0131n say\u0131s\u0131 her ge\u00e7en g\u00fcn artmakta.<\/p>\n\n\n\n<p><strong>3- ZAMAN EKS\u0130KL\u0130\u011e\u0130<\/strong><\/p>\n\n\n\n<p>Kad\u0131nlar\u0131 giri\u015fimcili\u011fe <strong>\u2018zaman\u2019 <\/strong>a\u00e7\u0131s\u0131ndan \u00e7eken nokta, onu istedikleri gibi kullanma \u00f6zg\u00fcrl\u00fc\u011f\u00fc ve esnekli\u011fi. \u0130stedi\u011fi vakitte program yapma, kendi \u015fartlar\u0131nda i\u015f g\u00f6t\u00fcrme, i\u015fin i\u00e7ine tatil, tatilin i\u00e7ine i\u015f koyma, sevdiklerinin \u00f6zel zamanlar\u0131na tan\u0131kl\u0131k etme ve benzeri konular kad\u0131nlar i\u00e7in giri\u015fimcili\u011fi cazip k\u0131l\u0131yor. Ayr\u0131ca, T\u00fcrkiye\u2019de kad\u0131nlar \u00e7al\u0131\u015f\u0131yor olsa da h\u00e2l\u00e2 bak\u0131m sorumluluklar\u0131n\u0131 fazlas\u0131yla \u00fcstleniyorlar.\u00a0 Toplumun da bu konuda kad\u0131na a\u011f\u0131rl\u0131kl\u0131 bir rol bi\u00e7mesi kad\u0131nlar\u0131 zaman konusunda ciddi zorluyor.<\/p>\n\n\n\n<p><strong>PEK\u0130 VER\u0130LERE G\u00d6RE T\u00dcRK\u0130YE\u2019DE KADIN G\u0130R\u0130\u015e\u0130MC\u0130LER K\u0130MLER?<\/strong><\/p>\n\n\n\n<p>Kad\u0131n giri\u015fimcili\u011fi konusunda daha fazla ve g\u00fcncellenmi\u015f \u00e7al\u0131\u015fmaya ihtiya\u00e7 duyuldu\u011fu a\u015fik\u00e2r. Bununla birlikte var olan \u00e7al\u0131\u015fmalar incelendi\u011finde, genel tablo \u00fclkede kad\u0131n giri\u015fimcili\u011fine dair az da olsa fikir vermekte. <strong>\u2018T\u00fcrkiye\u2019de Kad\u0131n Giri\u015fimcili\u011fi ve Giri\u015fimci Kad\u0131nlar\u0131n Kar\u015f\u0131la\u015ft\u0131klar\u0131 Sorunlar \u00dczerine Bir Ara\u015ft\u0131rma\u2019<\/strong> ba\u015fl\u0131kl\u0131 \u00e7al\u0131\u015fmada, \u00fclkemizde kad\u0131n giri\u015fimcilerin genel yap\u0131s\u0131na bak\u0131ld\u0131\u011f\u0131nda;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>30-39 ya\u015f aral\u0131\u011f\u0131nda,<\/li>\n\n\n\n<li>2 veya 4 y\u0131ll\u0131k \u00fcniversite mezunu,<\/li>\n\n\n\n<li>Evli ve 2 \u00e7ocuklu kad\u0131nlar\u0131n say\u0131s\u0131 a\u011f\u0131rl\u0131kta.<\/li>\n<\/ul>\n\n\n\n<p>Bir ba\u015fka \u00e7al\u0131\u015fma olan <strong>\u2018\u2019T\u00fcrkiye Kad\u0131n Giri\u015fimcilik Endeksi \u2013 2019 Ara\u015ft\u0131rma Raporu\u2019 <\/strong>da \u00f6nemli bilgiler i\u00e7ermekte.<\/p>\n\n\n\n<p>\u00c7al\u0131\u015fmaya kat\u0131lan kad\u0131nlara g\u00f6re;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kad\u0131nlar giri\u015fimci olmay\u0131 cesaret, g\u00fc\u00e7, \u00f6zg\u00fcrl\u00fck ve ba\u015far\u0131 olarak tan\u0131ml\u0131yor.<\/li>\n\n\n\n<li>Kad\u0131n giri\u015fimcilerin yakla\u015f\u0131k yar\u0131s\u0131 \u015firket kurarken hi\u00e7 bor\u00e7 alm\u0131yor. Bor\u00e7 alanlar ise \u00f6nce ailelerinden destek istiyor.<\/li>\n\n\n\n<li>Kad\u0131nlar tek bir \u015firket kurup onda odakl\u0131 kalma tercihinde. \u0130kinci bir giri\u015fim kuran kad\u0131n say\u0131s\u0131 y\u00fczde 10\u2019larda.<\/li>\n\n\n\n<li>Kad\u0131nlar\u0131n en b\u00fcy\u00fck destek\u00e7ileri e\u015f ve aileleri, daha sonra giri\u015fimci arkada\u015flar\u0131 ve sivil toplum kurulu\u015flar\u0131.<\/li>\n\n\n\n<li>Yurtd\u0131\u015f\u0131na a\u00e7\u0131lma konusunda istekliler, bununla birlikte destek bekliyorlar.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2018Y\u00fcksek Etki Aray\u0131\u015f\u0131nda T\u00fcrkiye\u2019de Giri\u015fimci Kad\u0131nlar Ara\u015ft\u0131rma Raporu\u2019<\/strong>na g\u00f6re ise T\u00fcrkiye geneline bak\u0131ld\u0131\u011f\u0131nda;\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Giri\u015fimci kad\u0131nlar\u0131n \u00e7o\u011funun ailesinde, \u00f6zellikle de babalar\u0131nda giri\u015fimcilik deneyimi bulunmakta.<\/li>\n\n\n\n<li>Kad\u0131nlar\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131 giri\u015fimci olmadan \u00f6nce ayn\u0131 veya benzer bir alanda \u00e7al\u0131\u015fm\u0131\u015f.<\/li>\n<\/ul>\n\n\n\n<p>\u0130\u015fveren kad\u0131nlar\u0131n en \u00e7ok faaliyet g\u00f6sterdi\u011fi sekt\u00f6rlerde g\u00f6ze \u00e7arpanlar;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130lk tercih alanlar\u0131n\u0131n idari ve destek hizmet faaliyetleri oldu\u011fu,<\/li>\n\n\n\n<li>Finans ve sigorta faaliyetleri sekt\u00f6r\u00fcnde i\u015fverenlerin y\u00fczde 36\u2019s\u0131n\u0131n kad\u0131nlardan olu\u015ftu\u011fu ve toptan ve perakende ticaret sekt\u00f6r\u00fcnde i\u015fverenlerin yaln\u0131zca y\u00fczde 10\u2019unun kad\u0131n oldu\u011fu g\u00f6r\u00fclm\u00fc\u015f.<\/li>\n\n\n\n<li>T\u00fcrkiye\u2019de kad\u0131nlar\u0131n giri\u015fimcilikte az olmas\u0131n\u0131n sebebi ev, aile ve bak\u0131msorumluluklar\u0131n\u0131n orant\u0131s\u0131z olarak kad\u0131n\u0131n \u00fczerinde oldu\u011fu tespit edilmi\u015f.<\/li>\n<\/ul>\n\n\n\n<p>Ayr\u0131ca;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00fcrkiye\u2019de kad\u0131nlar\u0131n sermaye yeterlili\u011fi konusunda erkeklere g\u00f6re dezavantajl\u0131 konumda olduklar\u0131 tespit edilmi\u015f. Kendine ait para veya banka kredisi alarak i\u015f kuran kad\u0131nlar\u0131n oran\u0131 erkeklere g\u00f6re daha d\u00fc\u015f\u00fck.&nbsp;<\/li>\n\n\n\n<li>\u0130\u015fle ilgili ya\u015fad\u0131klar\u0131 en b\u00fcy\u00fck zorluklar\u0131 s\u0131ras\u0131yla; kay\u0131td\u0131\u015f\u0131 sekt\u00f6rle rekabet etmek, nitelikli insan&nbsp; kayna\u011f\u0131na eri\u015fmek, vergiyle ilgili konularla u\u011fra\u015fmak, nakit ak\u0131\u015f\u0131n\u0131 ve finansallar\u0131 y\u00f6netmek, rekabet\u00e7i&nbsp; ortama uyum sa\u011flamak, yeni pazarlara a\u00e7\u0131lmak, kamu desteklerinden yararlanmak, pazarlama ve sat\u0131\u015f yapmak.<\/li>\n<\/ul>\n\n\n\n<p>\u2018<strong>K\u00fcresel Giri\u015fimcilik \u0130zleme Kad\u0131n Raporu 2015\u2019<\/strong> verilerine g\u00f6re, T\u00fcrkiye<strong> \u2018her 10 erkek giri\u015fimciye kar\u015f\u0131l\u0131k 3 kad\u0131n giri\u015fimci oran\u0131yla\u2019 <\/strong>83 \u00fclke i\u00e7erisinde giri\u015fimcilikte en y\u00fcksek e\u015fitsizli\u011fin oldu\u011fu \u00fclkelerden. N\u00fcfusun y\u00fczde 50\u2019si kad\u0131n olan bir \u00fclkede giri\u015fimcilik oranlar\u0131n\u0131n bu kadar d\u00fc\u015f\u00fck olmas\u0131 asl\u0131nda yap\u0131lacak ne kadar \u00e7ok i\u015f oldu\u011funun g\u00f6stergesi. Y\u0131llar i\u00e7inde ilerleme olsa da kad\u0131n giri\u015fimcili\u011finin h\u00e2l\u00e2 desteklenmeye ihtiyac\u0131 var.<\/p>\n\n\n\n<p><strong>PEK\u0130 NELER YAPILAB\u0130L\u0130R?<\/strong><\/p>\n\n\n\n<p>En ba\u015fta ticaretin temel noktalar\u0131n\u0131, sat\u0131\u015f\u0131 ve pazarlamay\u0131 \u00f6\u011freterek kad\u0131nlar\u0131n ticari yetenekler geli\u015ftirmesi desteklenmeli.<\/p>\n\n\n\n<p>Cam tavan etkisinin azalt\u0131lmas\u0131 ad\u0131na ko\u00e7luk, mentorl\u00fck veya gerekli durumlarda terapi deste\u011fi sa\u011flanarak kad\u0131nlar\u0131n daha emin ve \u00f6zg\u00fcvenli ilerlemesi sa\u011flanmal\u0131. Bu, cesaret kazanmalar\u0131n\u0131 ve zorluklarla kolayl\u0131kla ba\u015f etmelerini kolayla\u015ft\u0131racakt\u0131r.&nbsp;<\/p>\n\n\n\n<p>\u0130\u015f ve ya\u015fam dengesine destek i\u00e7in bak\u0131m hizmetleri \u00e7e\u015fitlendirilip, geli\u015ftirilmeli. B\u00f6ylece kad\u0131nlar di\u011fer kimliklerini ihmal etme duygusu ya\u015famadan daha rahat \u00e7al\u0131\u015fabileceklerdir.&nbsp;<\/p>\n\n\n\n<p>E\u011fitim m\u00fcfredat\u0131na cinsiyet e\u015fitli\u011fini destekleyecek kad\u0131n rol modelleri entegre edilmeli. Bu, kad\u0131nlar\u0131n \u2018Ben de yapabilirim\u2019 inanc\u0131n\u0131 peki\u015ftirmesi a\u00e7\u0131s\u0131ndan \u00f6nem arz ediyor.<\/p>\n\n\n\n<p>Kulu\u00e7ka merkezleri ve teknoparklarda kad\u0131nlara \u00f6zel kota uygulanmas\u0131, toplum i\u00e7inde fiziksel alanlarda kad\u0131na yer verildi\u011finin bir g\u00f6stergesi ve kad\u0131nlar\u0131n di\u011fer giri\u015fimcilerle bir arada olmas\u0131 a\u00e7\u0131s\u0131ndan olduk\u00e7a destekleyici.<\/p>\n\n\n\n<p>Ba\u015far\u0131l\u0131 giri\u015fimci kad\u0131nlar\u0131n hem mentorl\u00fck deste\u011fi vermesi hem de medyada g\u00f6r\u00fcn\u00fcr olmas\u0131 giri\u015fimci olmak isteyen kad\u0131nlar i\u00e7in h\u0131zl\u0131 ve do\u011fru y\u00f6nlendirme sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<p>Her ge\u00e7en g\u00fcn ekosisteme dahil olan giri\u015fimci kad\u0131nlar\u0131n daha h\u0131zl\u0131, daha ba\u015far\u0131l\u0131 ve daha kazan\u00e7l\u0131 olmas\u0131, bizim verileri do\u011fru okumam\u0131z ve etkili stratejilerle kad\u0131nlar\u0131 desteklememizle m\u00fcmk\u00fcn. B\u00f6ylece sosyal ve ekonomik yap\u0131da g\u00fc\u00e7lenme sa\u011flan\u0131rken, \u00f6zg\u00fcr ve ba\u015far\u0131l\u0131 olman\u0131n mutlulu\u011funu ya\u015fayan bireyler yeti\u015ftirmek de m\u00fcmk\u00fcn olabilecektir.<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00fcnyada 582 milyon giri\u015fimcinin 282 milyonu kad\u0131n. T\u00fcrkiye\u2019de ise kad\u0131n giri\u015fimci say\u0131s\u0131 138 bin. Her ge\u00e7en y\u0131l hem d\u00fcnyada hem T\u00fcrkiye\u2019de kad\u0131n giri\u015fimcili\u011fi b\u00fcy\u00fck bir ivmeyle artarken \u00f6nemli baz\u0131 ger\u00e7ekleri de g\u00f6z \u00f6n\u00fcne sermekte. Kad\u0131nlar\u0131n giri\u015fimcilik ekosisteminde daha \u00e7ok var olmas\u0131 sa\u011fl\u0131kl\u0131 toplum yap\u0131s\u0131n\u0131n olu\u015fmas\u0131n\u0131, ekonomik ve sosyal kalk\u0131nmaya ciddi katk\u0131 sa\u011flanmas\u0131n\u0131 ve \u00f6zellikle toplumsal cinsiyet \u00e7\u0131kt\u0131s\u0131 olarak kad\u0131na y\u00f6nelik&hellip;<\/p>","protected":false},"author":1,"featured_media":11962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109],"tags":[],"class_list":["post-11956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disi-business"],"_links":{"self":[{"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/posts\/11956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/comments?post=11956"}],"version-history":[{"count":4,"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/posts\/11956\/revisions"}],"predecessor-version":[{"id":11976,"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/posts\/11956\/revisions\/11976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/media\/11962"}],"wp:attachment":[{"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/media?parent=11956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/categories?post=11956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/tags?post=11956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}