{"id":12561,"date":"2025-09-15T10:30:26","date_gmt":"2025-09-15T07:30:26","guid":{"rendered":"https:\/\/www.esradoyuk.com\/?p=12561"},"modified":"2025-09-15T12:42:34","modified_gmt":"2025-09-15T09:42:34","slug":"girisiminiz-neden-buyumuyor","status":"publish","type":"post","link":"https:\/\/www.esradoyuk.com\/en\/blog\/2025\/09\/15\/girisiminiz-neden-buyumuyor\/","title":{"rendered":"Giri\u015fiminiz Neden B\u00fcy\u00fcm\u00fcyor?"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p><strong>\u0130\u015fte 5 K\u0131r\u0131lma Noktas\u0131 ve \u00c7\u00f6z\u00fcm \u00d6nerileri<\/strong><\/p>\n\n\n\n<p>Giri\u015fiminiz harika bir fikirle ba\u015flad\u0131. \u00dcr\u00fcn ortaya \u00e7\u0131kt\u0131, belki ilk kullan\u0131c\u0131lar geldi, heyecan dorukta\u2026 Ama sonra bir \u015fey oldu. B\u00fcy\u00fcme durdu.<\/p>\n\n\n\n<p>Tan\u0131d\u0131k geliyor mu?<\/p>\n\n\n\n<p>Yaln\u0131z de\u011filsiniz. Bir\u00e7ok giri\u015fim bu \u201cb\u00fcy\u00fcme duvar\u0131\u201dna \u00e7arpar. As\u0131l mesele, bu duvar\u0131n ne zaman ve neden kar\u015f\u0131n\u0131za \u00e7\u0131kt\u0131\u011f\u0131n\u0131 fark edip do\u011fru stratejiyle a\u015fmak.<\/p>\n\n\n\n<p>Bu yaz\u0131da giri\u015fimlerin b\u00fcy\u00fcmesini durduran 5 kritik hatay\u0131 ve her biri i\u00e7in uygulanabilir \u00e7\u00f6z\u00fcm yollar\u0131n\u0131 payla\u015f\u0131yorum. <\/p>\n\n\n\n<p>Ger\u00e7ek \u00f6rneklerle destekli, do\u011frudan ve uygulanabilir bilgiler sizi bekliyor.<\/p>\n\n\n\n<p><strong>1.Do\u011fru Pazar\u0131 Bulamad\u0131n\u0131z<\/strong>.<br><strong>Hata:<\/strong> \u00dcr\u00fcn\u00fcn\u00fcz\u00fc yanl\u0131\u015f kitleye mi sat\u0131yorsunuz?<\/p>\n\n\n\n<p>E\u011fer hedefledi\u011finiz pazar\u0131n problemi yeterince b\u00fcy\u00fck de\u011filse ya da yanl\u0131\u015f m\u00fc\u015fteri profiline odakland\u0131ysan\u0131z, ne yaparsan\u0131z yap\u0131n b\u00fcy\u00fcme ger\u00e7ekle\u015fmez.<\/p>\n\n\n\n<p><strong>\u00c7\u00f6z\u00fcm<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mevcut m\u00fc\u015fterilerle konu\u015fun, onlar\u0131n ger\u00e7ek ac\u0131 noktalar\u0131n\u0131 anlay\u0131n.<\/li>\n\n\n\n<li>Kullan\u0131c\u0131 verilerini analiz ederek kimin i\u00e7in ger\u00e7ekten de\u011fer yaratt\u0131\u011f\u0131n\u0131z\u0131 belirleyin.<\/li>\n\n\n\n<li>\u00dcr\u00fcn\u00fcn\u00fcz\u00fc farkl\u0131 kullan\u0131c\u0131 gruplar\u0131nda test ederek en uygun pazar\u0131 ke\u015ffedin.<\/li>\n<\/ul>\n\n\n\n<p><strong><em>Slack, oyun \u015firketi olarak ba\u015flad\u0131. Ama ekip i\u00e7i ileti\u015fim i\u00e7in geli\u015ftirdikleri ara\u00e7 beklenmedik \u015fekilde ilgi g\u00f6rd\u00fc. Sonunda oyun fikrini b\u0131rakt\u0131lar, Slack do\u011fdu.<\/em><\/strong><\/p>\n\n\n\n<p><strong>2.\u00dcr\u00fcn-Pazar Uyumu Yok<\/strong><br><strong>Hata:<\/strong> Harika bir \u00fcr\u00fcn\u00fcn\u00fcz olabilir. Ama kimse kullanm\u0131yorsa sorun b\u00fcy\u00fckt\u00fcr.<\/p>\n\n\n\n<p><strong>\u00c7\u00f6z\u00fcm<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>MVP (Minimum Viable Product) mant\u0131\u011f\u0131yla testler yap\u0131n, h\u0131zl\u0131 geri bildirimler al\u0131n.<\/li>\n\n\n\n<li>Kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 analiz edin. Hangi \u00f6zellikler \u00f6ne \u00e7\u0131k\u0131yor? Hangileri g\u00f6z ard\u0131 ediliyor?<\/li>\n\n\n\n<li>En \u00e7ok de\u011fer yaratan \u00f6zelliklere odaklan\u0131n, gereksizleri sadele\u015ftirin.<br><\/li>\n<\/ul>\n\n\n\n<p><strong><em>Instagram, \u00f6nce bir check-in uygulamas\u0131yd\u0131 (ad\u0131 Burbn&#8217;du). Ama insanlar sadece foto\u011fraf payla\u015f\u0131m\u0131na ilgi g\u00f6sterdi. Geri kalan her \u015feyi elediler, bug\u00fcn bildi\u011fimiz Instagram ortaya \u00e7\u0131kt\u0131.<\/em><\/strong><\/p>\n\n\n\n<p><strong>3.Sat\u0131\u015f Sisteminiz Zay\u0131f<\/strong><br><strong>Hata: <\/strong>\u00dcr\u00fcn\u00fcn\u00fcz iyi olabilir ama insanlar onu bilmiyorsa veya sat\u0131n almaya ikna olmuyorsa, b\u00fcy\u00fcme durur.<\/p>\n\n\n\n<p><strong>\u00c7\u00f6z\u00fcm:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Net ve tekrarlanabilir bir sat\u0131\u015f s\u00fcreci olu\u015fturun: inbound, outbound, i\u00e7erik pazarlamas\u0131, cold e-mail stratejileri\u2026<\/li>\n\n\n\n<li>Sat\u0131\u015f ekibinizin d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 \u00f6l\u00e7\u00fcn ve d\u00fczenli olarak iyile\u015ftirin.<\/li>\n\n\n\n<li>CRM ve otomasyon ara\u00e7lar\u0131yla s\u00fcreci \u00f6l\u00e7eklenebilir hale getirin.<\/li>\n<\/ul>\n\n\n\n<p><em><strong>HubSpot, i\u00e7erik odakl\u0131 inbound marketing stratejisi sayesinde pazarlama d\u00fcnyas\u0131nda devrim yaratt\u0131. Potansiyel m\u00fc\u015fteriler onlar\u0131 kendileri buldu.<\/strong><\/em><\/p>\n\n\n\n<p><strong>4.Yanl\u0131\u015f Ekip ya da Eksik Liderlik<\/strong><br><strong>Hata:<\/strong> En iyi \u00fcr\u00fcn bile yanl\u0131\u015f ekip ile ba\u015far\u0131ya ula\u015famaz. Ekibiniz vizyonu ta\u015f\u0131m\u0131yorsa ya da liderlik bo\u015flu\u011fu varsa, belli bir noktada mutlaka t\u0131kan\u0131kl\u0131k ya\u015fan\u0131r.<\/p>\n\n\n\n<p><strong>\u00c7\u00f6z\u00fcm:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>K\u00fclt\u00fcr\u00fcn\u00fcze ve vizyonunuza uygun insanlarla \u00e7al\u0131\u015f\u0131n.<\/li>\n\n\n\n<li>Kritik pozisyonlarda do\u011fru yeteneklerin oldu\u011fundan emin olun.<\/li>\n\n\n\n<li>Sadece liderlik etmeyin, delegasyon yap\u0131n, ekibin karar almas\u0131na alan tan\u0131y\u0131n.<\/li>\n<\/ul>\n\n\n\n<p> <em><strong>Apple, John Sculley\u2019yi Steve Jobs\u2019un yerine CEO yapt\u0131\u011f\u0131nda b\u00fcy\u00fck \u00e7alkant\u0131lar ya\u015fad\u0131. Do\u011fru liderlik, sadece yetenek de\u011fil, vizyon ve denge i\u015fidir.<\/strong><\/em><\/p>\n\n\n\n<p><strong>5.Yanl\u0131\u015f B\u00fcy\u00fcme Stratejisi<\/strong><br><strong>Hata:<\/strong> Ya fazla agresif ilerleyip nakit ak\u0131\u015f\u0131n\u0131 bat\u0131r\u0131yorsunuz ya da a\u015f\u0131r\u0131 temkinli davran\u0131p f\u0131rsatlar\u0131 ka\u00e7\u0131r\u0131yorsunuz.<\/p>\n\n\n\n<p><strong>\u00c7\u00f6z\u00fcm:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d6nce i\u015fe yarayan b\u00fcy\u00fcme kanallar\u0131n\u0131 ke\u015ffedin. Sonra yava\u015f yava\u015f \u00f6l\u00e7ekleyin.<\/li>\n\n\n\n<li>Harcamalar\u0131 kontrol alt\u0131na al\u0131n. Gerekli olan ile \u201chaval\u0131 g\u00f6r\u00fcnen\u201d aras\u0131ndaki fark\u0131 netle\u015ftirin.<\/li>\n\n\n\n<li>Veriye dayal\u0131 kararlar al\u0131n. Hipotez \u2192 test \u2192 sonu\u00e7 \u2192 \u00f6\u011frenme d\u00f6ng\u00fcs\u00fcn\u00fc benimseyin.<\/li>\n<\/ul>\n\n\n\n<p><strong><em>WeWork, h\u0131zl\u0131 b\u00fcy\u00fcme u\u011fruna mali disiplini unuttu. Sonu\u00e7: dev de\u011ferleme, b\u00fcy\u00fck \u00e7\u00f6k\u00fc\u015f.<\/em><\/strong><\/p>\n\n\n\n<p><strong>T\u0131kanma Noktalar\u0131 Ge\u00e7icidir<\/strong><br>Giri\u015fiminiz b\u00fcy\u00fcm\u00fcyor olabilir. Bu, ba\u015far\u0131s\u0131z oldu\u011funuz anlam\u0131na gelmez. Belki de sadece bir k\u0131r\u0131lma noktas\u0131ndas\u0131n\u0131z. As\u0131l fark\u0131 yaratan \u015fey, bu k\u0131r\u0131lma an\u0131nda nerede hata yapt\u0131\u011f\u0131n\u0131z\u0131 g\u00f6rebilmek ve cesur ama stratejik ad\u0131mlar atabilmektir.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0130\u015fte 5 K\u0131r\u0131lma Noktas\u0131 ve \u00c7\u00f6z\u00fcm \u00d6nerileri Giri\u015fiminiz harika bir fikirle ba\u015flad\u0131. \u00dcr\u00fcn ortaya \u00e7\u0131kt\u0131, belki ilk kullan\u0131c\u0131lar geldi, heyecan dorukta\u2026 Ama sonra bir \u015fey oldu. B\u00fcy\u00fcme durdu. Tan\u0131d\u0131k geliyor mu? Yaln\u0131z de\u011filsiniz. Bir\u00e7ok giri\u015fim bu \u201cb\u00fcy\u00fcme duvar\u0131\u201dna \u00e7arpar. As\u0131l mesele, bu duvar\u0131n ne zaman ve neden kar\u015f\u0131n\u0131za \u00e7\u0131kt\u0131\u011f\u0131n\u0131 fark edip do\u011fru stratejiyle a\u015fmak. Bu yaz\u0131da giri\u015fimlerin b\u00fcy\u00fcmesini durduran 5&hellip;<\/p>","protected":false},"author":1,"featured_media":12506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[130,123,129,132,131],"class_list":["post-12561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-dogrupazar","tag-esradoyuk","tag-girisimcilik","tag-liderlik","tag-satis"],"_links":{"self":[{"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/posts\/12561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/comments?post=12561"}],"version-history":[{"count":4,"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/posts\/12561\/revisions"}],"predecessor-version":[{"id":12571,"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/posts\/12561\/revisions\/12571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/media\/12506"}],"wp:attachment":[{"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/media?parent=12561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/categories?post=12561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esradoyuk.com\/en\/wp-json\/wp\/v2\/tags?post=12561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}